They know the secret - which isn't really a secret at all.

I want to SHOW you how to connect with people in an authentic and honest way.

Hi, I'm Janet and I was exactly where you are now. I was developing content at a Fortune 500 company that was selling business-to-business products and services; our products were hardware and software.

Not the most exciting products and services to sell!

On top of that, the company's engineers, who created those products, wanted to show pictures of the products and the software. They thought that just TELLING people how great they were and SHOWING them products would be enough.

But it wasn't. Honestly, NO ONE cared.

I was pretty desperate and tried something different.

I spent months and months creating and trying new content. I hired specialists to help me break through with GOOD content. And, though it took a while (and a budget), we finally figured it out.

It was an amazing success.

We had thousands of people seeing our new content - and it performed better than anything else anyone in the company had EVER done. And we DIDN'T talk about our products - or show them.

Instead, we CONNECTED with our customers - emotionally.

Then I went off and started my own digital agency

Once again, working on behalf of my clients, I spent months and months creating and trying new content to see what resonated. Some of it worked, some didn't. I was trying so hard, thinking like a "business person" on behalf of my B2B clients.

Then, one day, I was really upset because my Jack Russell Terrier suddenly went blind. He had a rare medical condition that made him lose his sight in just a few weeks. And it was undetectable until it all happened at once - and there was no cure.

I was devastated.

So I wrote about it. I poured out all my sadness about what he was going through, I shared the hard lessons I was learning about people and life, and I got personal.

People were wonderful, in response. They were supportive and helpful. I heard from dog-lovers and friends. I even heard from neighbors who just knew Joey from seeing him strut down the street when we went for our daily walks.

I realized that what really connects us to one another - in marketing and in life - is our emotions. And I connected the two experiences, of Joey going blind and my corporate success. And I studied what had resonated - from both of these examples.

If I can find some good out of Joey's blindness, let it be that I learned what resonates with people when it comes to what we call "marketing." So I'm sharing what I learned in an ebook.

YOU can connect on this level, too

You can do the same thing, creating marketing content that ENGAGES and isn't impersonal. You can be authentic and real. You can share what people WANT to know. Once I figured out the difference between "checking the box" when it came to making content and sharing what really means something - I broke down the steps of what I did. And I've made it EASY for you to see and follow along - to share your OWN authenticity - messaging - and create great content.